Mount Sinai Doctors harnessed the photography skills of everyday citizens with a citywide contest. Held over four months ending in April, the contest aimed to highlight the growing presence of Mount Sinai Doctors throughout New York City. Participants entered by posting a photograph taken of—or from—a Mount Sinai Doctors location on Instagram, Facebook, or Twitter with #MSDNYC.
From 208 entries, 10 photographs were selected, including an image of The Mount Sinai Hospital campus from Central Park and a close-up of tulips and truck graffiti outside a Mount Sinai practice on the Upper East Side. The prize for each winning photograph was a $200 American Express gift card.